Goodwin's Theory
Music Videos Demonstrate Genre Characteristics
There are certain types of music that use certain types of images or style, for example a stage performance in a heavy rock/metal video or a dance routine for a girl or boy band.
This occurs in such videos as 'All My Life' by Foo Fighters where the band are performing on stage as they would when playing live.
There is a link Between Lyrics and Visuals
They are either illastrative and illistrate what the lyrics say, or they are amplifying and they exaggerate the lyrics. There is also the contadiction element where the visuals are contrapuntal to the lyrics.
An example of this is the music video for Arctic Monkeys' 'Crying Lightening' where we see that lightening is included in the video through lyrics and images.
There is a Relationship Between Music and Visuals
If the video is illastrative the video could be amplifying of contradicting.
The Rhythm, instrumentation and nbotation create visual interpretation.
The record label demand that there is lots of close ups of the artist and the artist may develop motifs which recur across their work.
There is frequently reference to notion of looking and particularly voyeuristic treatment of the female body. (Screens within screens and telescopes etc)
There is Often Intertextual Reference
The video may spoof or pay homage to films, TV pograms, other music videos etc.
Nirvana's video for their 1992 released single 'In Bloom' does this by parody of musical performances of 1960s variety shows.
Here is a video of me analysing the music video for the Horrors' single 'Who Can Say'
Here is my preliminary video. I made this as a practise before my real video, to help me increase my knowledge of the conventions of music videos and to get to grips with filming.
Audience Profile
People within the genre of music I have chosen enjoy going out and spending money on:
Footwear and clothes
Music
Technology such as: cameras, mobile phone, laptops/Macs
Footwear and clothes
Music
Technology such as: cameras, mobile phone, laptops/Macs
92% have the internet 78% use broadband
the average reader spends 8.8 hours per week using the internet
the average reader spends 8.8 hours per week using the internet
54% enjoy playing on games consoles and watching HD television
The majority watch satellite and Sky TV
Readers agree that extra quality is worth paying for and that it is important to look well dressed.
Male – 71%
Female – 33%
Average age – 17 – 28 year olds
Working full time – 57.5%
Working part time – 9%
The average readers are in demographics of a b and c 1
Average fans are generally aspirers and succeeders
Video Pitch
Digi Pack and Storyboard Plans
Shot Plans
Permission Letter
To whom it may concern,
I am creating a music video for my A2 media project at college and wanted to request permission to use your/The Castells' track ‘Sweet Nothing’. The product will not be shown for personal profit and will only be shown on the blog that I am producing. In addition to this it will only be shown to the supervising teachers at my college and the examiners at OCR who will be marking the project as my coursework. Due to copyright restraints I must request permission to use the track.
If this email has been directed to the wrong branch, I would appreciate it if you could forward it to the relevant person and respond as soon as possible.
Thank you for taking the time to read this email; if you require any additional information then feel free to contact me by replying to this email address. I look forward to your prompt response.
Yours faithfully,
Joseph Crinnion
A level student at St Bede's Sixth Form
Lanchester
Durham
I am creating a music video for my A2 media project at college and wanted to request permission to use your/The Castells' track ‘Sweet Nothing’. The product will not be shown for personal profit and will only be shown on the blog that I am producing. In addition to this it will only be shown to the supervising teachers at my college and the examiners at OCR who will be marking the project as my coursework. Due to copyright restraints I must request permission to use the track.
If this email has been directed to the wrong branch, I would appreciate it if you could forward it to the relevant person and respond as soon as possible.
Thank you for taking the time to read this email; if you require any additional information then feel free to contact me by replying to this email address. I look forward to your prompt response.
Yours faithfully,
Joseph Crinnion
A level student at St Bede's Sixth Form
Lanchester
Durham
The Artist Manager replied to my email saying this:
Please feel free to use the track. As payment please come to a show soon or add your mates to the lads Facebook or something?
Good luck with the project.
Fredric Fernandez
Dead Air Music
Artist Management and Events Consultancy
e: fredric@deadairmusic.com
t: +44 (0)75 008 94256
twitter: @fred_air
Proudly Representing
The Castells - http://www.facebook.com/thecastells
Debut single 'Romance' out now. Buy it at ITunes: http://tinyurl.com/64q5gfy
Research Into Digi Packs
Here are links to Flickr where I have uploaded and analysed the conventions of Arctic Monkeys' third album 'Humbug' cover, back cover, and inside sleeve.
http://www.flickr.com/photos/67688621@N04/6215448454/
http://www.flickr.com/photos/67688621@N04/6214933447/in/photostream/
http://www.flickr.com/photos/67688621@N04/6215448454/
http://www.flickr.com/photos/67688621@N04/6214933447/in/photostream/
Research Into Magazine Adverts
Here is a link to Flickr where I have analysed the conventions of a magazine advert for Kings Of Leon's fifth album 'Come Around Sun Down'.
http://www.flickr.com/photos/67688621@N04/6206688091/in/photostream/
http://www.flickr.com/photos/67688621@N04/6206688091/in/photostream/
Group: A2 music video shoot Group Leader: Joseph Crinnion
Activity: Video Shoot
Objectives: Take video shots for my music video
| 2.1 HAZARD List the hazards which could cause harm | 2.2 RISK List who might be harmed and how | 2.3 CONTROLLING RISK List existing precautions and whether more should be done | 2.4 RECORD YOUR FINDINGS List what actions you’ve taken | 2.5 REVIEW AND REVISE Is any further action required before, during and after the visit? |
| Surface is slippy | The artist, Video camera man could slip | Slippy surface sign | Check that where the video is being shot are is safe | Visit the site before I intend to shoot the video |
| Steps | The videoer or person in the video could fall down the steps | Handrail | Make sure there is a handrail and the artist knows where the steps are. | Check that the handrail is safe. |
| Other pedestrians | They could get in the way of the camera, trip over. | Signs around the area, explaining | I have made signs which explain there is a photo shoot taking place. | Make sure that people know. |
| Bad weather | The equipment could get damaged | Watch the weather forecast | Make sure that the weather is going to be o.k. and take umbrellas in case of rain. | Check on the morning of the shoot. |
